{"id":11346,"date":"2020-05-27T17:51:04","date_gmt":"2020-05-27T15:51:04","guid":{"rendered":"https:\/\/www.intoo.com\/uk\/?p=11346"},"modified":"2023-03-21T04:00:49","modified_gmt":"2023-03-21T04:00:49","slug":"now-is-a-crucial-moment-for-protecting-your-employer-brand","status":"publish","type":"post","link":"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/","title":{"rendered":"Now is a crucial moment for protecting your employer brand"},"content":{"rendered":"<p>Ben Franklin once said that \u201c&#8230;it takes many good deeds to build a good reputation, and only one bad one to lose it\u2019\u2019. &nbsp;True words that are just as relevant now as when they were written nearly 250 years ago.<\/p>\n<p>Any employer going through change \u2013 and at the current time there are clearly many \u2013 needs to spend time thinking about how it will manage that change. Strategic, financial and organisation-design criteria are all fairly straightforward; where are we going, do we have the financial resources to get there are we structured appropriately to make that happen. Most businesses manage these aspects well and understand the importance of getting it right. Equally, with the ability to \u2019manage change\u2019 featuring with greater prominence on any managers \u2018key skills\u2019 listing, leaders are becoming increasingly adept at it. Why then do so many businesses continue to struggle with the process of change, or, as a result of it suffer significant drops in productivity and possibly take years to recover?<\/p>\n<p>The principal reason, of course, is that that too little time is given to thinking about how the change will impact people. Whether that includes poorly thought out communication, inappropriate messaging around the impact the change will have on people or simply appearing \u2018uncaring\u2019 during difficult times, all will have an impact.<\/p>\n<p>Remember David Brent? \u201c&#8230;you\u2019re all being made redundant, but there is some good news \u2013 I\u2019m being promoted&#8230;\u201d. Clearly that statement shows a dreadful lack of emotional awareness \u2013 who would want to work for that company? Thankfully the great majority of organisations don\u2019t fit into that bracket \u2013 however we laugh at it because we see elements of truth in it\u2026.surely we have all known a similarly crass leader? And that point about handling redundancy notification is as important now as it\u2019s ever been. It\u2019s a PR disaster for an organisation to be splashed over social media for making people redundant by text, or en-masse during a video-conference, however whenever there is a recession we can be sure that we\u2019ll hear about poorly handled notifications. It doesn\u2019t have to be like this clearly and with some clear and practical thinking and a sensitive, supportive approach even these difficult activities can be mitigated to an extent.<\/p>\n<p>During these difficult times, organisations will be under the microscope like never before. For every leader that is engendering good faith in their teams and building a strong and stable platform for future success, there is another that is, unwittingly, undermining the foundation of the business. Most people are aware that businesses face very difficult decisions now, however how those decisions are made, how they are implemented, communicated and supported will make or break an employer\u2019s reputation. It\u2019s an important aspect of change against the backdrop of Covid-19 so it\u2019s worth making an effort to get it right.<\/p>\n<p>Owen Morgan &#8211; Managing Director, INTOO UK &amp; Ireland<\/p>\n<h2><strong>Downloadable guide: Supporting your organisation through change and redundancy&nbsp;<\/strong><\/h2>\n<p>To help organisations manage change and redundancy the right way we have created INTOO&#8217;s guide to &#8216;Supporting your organisation through change and redundancy&#8217;. The guide provides HR and managerial teams who are responsible for implementing change and managing the redundancy process with a best practice approach to change, so they can minimise business disruption and importantly protect the well-being of employees leaving the business and those who remain.<\/p>\n<p><strong>Download your copy&nbsp; below.<\/strong><\/p>\n<p><a href=\"https:\/\/www.intoo.com\/uk\/cat-blog\/supporting-your-organisation-through-change-and-redundancy\/\"><img loading=\"lazy\" decoding=\"async\" id=\"longdesc-return-11353\" class=\"size-medium wp-image-11353\" src=\"https:\/\/www.intoo.com\/uk\/wp-content\/uploads\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1-300x200.jpg\" alt=\"Supporting your organisation through change and redundancy - Download Now\" width=\"300\" height=\"200\" longdesc=\"https:\/\/www.intoo.com\/uk?longdesc=11353&amp;referrer=11346\" srcset=\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1-300x200.jpg 300w, https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1-1024x683.jpg 1024w, https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1-768x512.jpg 768w, https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1-1080x720.jpg 1080w, https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1-980x653.jpg 980w, https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1-480x320.jpg 480w, https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/Supporting-your-organisation-through-change-and-redundancy-LinkedIn-1.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben Franklin once said that \u201c&#8230;it takes many good deeds to build a good reputation, and only one bad one to lose it\u2019\u2019. &nbsp;True words that are just as relevant now as when they were written nearly 250 years ago. Any employer going through change \u2013 and at the current time there are clearly many [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":11348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[15],"tags":[54,290,301,275,83,238,72],"class_list":["post-11346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-blog","tag-change-management","tag-coronavirus","tag-employer-brand","tag-hr-blog","tag-hr-challenges","tag-intoo-blog","tag-outplacement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INTOO UK &amp; Ireland - Blog - Now is a crucial moment for protecting your employer brand<\/title>\n<meta name=\"description\" content=\"Poorly managed organisational change can damage employer brand beyond repair. With so many organisations facing difficult decisions in the coming weeks and months, now is a crucial moment for organisation to manage organisational change the right way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTOO UK &amp; Ireland - Blog - Now is a crucial moment for protecting your employer brand\" \/>\n<meta property=\"og:description\" content=\"Poorly managed organisational change can damage employer brand beyond repair. With so many organisations facing difficult decisions in the coming weeks and months, now is a crucial moment for organisation to manage organisational change the right way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"INTOO UK &amp; Ireland\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T15:51:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T04:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/iStock-922107232.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"intoouk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"intoouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/\"},\"author\":{\"name\":\"intoouk\",\"@id\":\"https:\/\/www.intoo.com\/uk\/#\/schema\/person\/1073324bf0b5fa6e5fe0d7c73a441459\"},\"headline\":\"Now is a crucial moment for protecting your employer brand\",\"datePublished\":\"2020-05-27T15:51:04+00:00\",\"dateModified\":\"2023-03-21T04:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/\"},\"wordCount\":582,\"image\":{\"@id\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/iStock-922107232.jpg\",\"keywords\":[\"change management\",\"Coronavirus\",\"Employer brand\",\"HR Blog\",\"HR challenges\",\"INTOO blog\",\"Outplacement\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/\",\"url\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/\",\"name\":\"INTOO UK & Ireland - Blog - Now is a crucial moment for protecting your employer brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.intoo.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.intoo.com\/uk\/now-is-a-crucial-moment-for-protecting-your-employer-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/2\/2020\/05\/iStock-922107232.jpg\",\"datePublished\":\"2020-05-27T15:51:04+00:00\",\"dateModified\":\"2023-03-21T04:00:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.intoo.com\/uk\/#\/schema\/person\/1073324bf0b5fa6e5fe0d7c73a441459\"},\"description\":\"Poorly managed organisational change can damage employer brand beyond repair. 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