{"id":23587,"date":"2021-06-16T08:00:14","date_gmt":"2021-06-16T15:00:14","guid":{"rendered":"http:\/\/www.intoo.com\/us\/?p=23587"},"modified":"2024-07-19T10:38:35","modified_gmt":"2024-07-19T17:38:35","slug":"employer-brand-journey","status":"publish","type":"post","link":"https:\/\/www.intoo.com\/us\/blog\/employer-brand-journey\/","title":{"rendered":"Employer Brand: How the Benefits You Offer Employees Can Make or Break It"},"content":{"rendered":"

It can be easy to understand how <\/span>value-added benefits could help an organization maintain its employer brand reputation<\/span><\/a> and increase employee satisfaction. But when you\u2019ve gone without those services for a long time, you may not realize that your brand\u2019s negative experiences might be resulting from their absence.<\/span><\/p>\n

Here we\u2019ve put two employer journeys side-by-side. On the left is the experience of an employer who doesn\u2019t nurture or support its declined candidates, existing employees, and outgoing employees. On the right is the experience of an employer who offers a high-quality candidate experience to its declined candidates, internal mobility programs and tools to its workforce, and outplacement services to its exiting employees.\u00a0<\/span><\/p>\n

As you can see, the employer journey is a cycle. No single action stands alone from the others; they are all interconnected. No matter where your organization is in its journey, your actions\u2014or inaction\u2014can reap rewards or strife when it comes to your employer brand.\u00a0<\/span><\/p>\n

\"The<\/a><\/p>\n

<\/h3>\n

Click here<\/span><\/a> to download the infographic.<\/span><\/h3>\n

So how do these programs make a difference for your employer brand?<\/span><\/h2>\n

The popularity of corporate <\/span>review sites like Glassdoor among today\u2019s workforce can affect your brand reputation<\/span><\/a>\u2014not just among current and potential employees, but also among your current and potential customer base. Both positive and negative reviews about your organization can spread quickly on the Internet.<\/span><\/p>\n

When you don\u2019t offer employee-focused services, you risk low workforce morale, engagement, and productivity by neglecting their mobility and career development. And your employees can feel overwhelmed and overworked when hiring is slow and your candidate pool is weak. All of these factors can lead to poor company reviews and, even worse, a decline in company performance.<\/span><\/p>\n

It helps to view the employer brand journey holistically, as each stage is interconnected:<\/span><\/p>\n