{"id":36630,"date":"2025-06-01T17:57:37","date_gmt":"2025-06-02T00:57:37","guid":{"rendered":"https:\/\/www.intoo.com\/us\/?p=36630"},"modified":"2025-06-02T17:59:50","modified_gmt":"2025-06-03T00:59:50","slug":"how-to-make-a-successful-career-pivot","status":"publish","type":"post","link":"https:\/\/www.intoo.com\/us\/blog\/how-to-make-a-successful-career-pivot\/","title":{"rendered":"How to Make a Successful Career Pivot"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span style=\"font-weight: 400;\">In today\u2019s fast-changing world of work, the idea of staying in one role or industry for an entire career is becoming less common. Many professionals are choosing\u2014or being forced\u2014to shift directions in search of greater fulfillment, new challenges, or more sustainable opportunities. This article explores what it takes to make a successful career pivot, whether transitioning within a current organization or navigating change after a layoff. From understanding transferable skills and updating personal brand to leveraging outplacement services after a layoff or leadership support for an internal move, we\u2019ll break down the key steps and strategies to help employees approach a career pivot with clarity, confidence, and purpose.<\/span><\/p>[\/et_pb_text][et_pb_button url_new_window=&#8221;on&#8221; button_text=&#8221;Help your employees take charge of their careers. Download these tips to make career development conversations more meaningful.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; button_bg_color=&#8221;#1B467C&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_margin=&#8221;35px||||false|false&#8221; button_url=&#8221;https:\/\/resources.intoo.com\/career-development\/intoo-creating-career-activists-how-to-have-career-development-conversations?utm_source=website-blog&#038;utm_medium=direct&#038;utm_campaign=career-pivot-button&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2><span style=\"font-weight: 400;\">What Is a Career Pivot?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A career pivot is a purposeful shift from one professional path to another\u2014often into a new role, industry, or both. Unlike a complete career change, a pivot typically builds on existing strengths, experiences, and <\/span><a href=\"https:\/\/www.intoo.com\/us\/blog\/transferable-skills-to-thrive-in-todays-evolving-workforce\/\"><span style=\"font-weight: 400;\">transferable skills<\/span><\/a><span style=\"font-weight: 400;\"> to move in a new but related direction. People pursue career pivots for a variety of reasons, including changing interests, evolving personal goals, industry disruptions, or the desire for better work-life balance. Whatever the motivation, a successful pivot requires careful planning, strategic action, and a willingness to adapt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making this transition begins with understanding core competencies and how they apply to the target field. To accomplish this, it can be helpful to assess current strengths\u2014such as leadership, communication, or technical expertise\u2014and identify which are relevant to the new direction. The employee could then address any skill gaps through training, certifications, or self-study, and tailor their resume and online presence to reflect this alignment. Building a strong professional network is also critical not only for opportunities, but also to learn about a role from someone with the experience. Informational interviews are beneficial in this way to assist the employee in gauging whether the new role or industry would be a good fit. . By carefully and thoughtfully matching skills, preferences, and goals with a new opportunity, an individual can make a career pivot a successful one.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 Essential Elements for a Career Pivot<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Making a successful career pivot requires intention, preparation, and adaptability. Here are the essential steps to guide the process:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Clarify the direction<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Define the goals and purpose behind the desired next role, and clarify the reasons for making a change. Understanding the underlying motivation helps establish a focused and meaningful path for the career pivot.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Identify transferable skills\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Assess the skills developed over time\u2014such as leadership, problem-solving, communication, or technical expertise\u2014and evaluate how they align with the requirements of the target industry or role. Skill assessments and career coaching can be helpful to identify these skills and explore how they can best be applied to a particular role or to learn what roles they may be best suited for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2025\/06\/AdobeStock_403230831.jpeg\" width=\"640\" height=\"427\" alt=\"African American woman concentrates while reading something on her laptop at home.\" class=\"wp-image-36655 aligncenter size-full\" srcset=\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2025\/06\/AdobeStock_403230831.jpeg 640w, https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2025\/06\/AdobeStock_403230831-480x320.jpeg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 640px, 100vw\" \/><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Close skill gaps<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Determine what qualifications or knowledge is missing and take action through relevant courses, certifications, or independent learning to build credibility in the new field.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Update personal brand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Change the resume, LinkedIn profile, and other professional materials to reflect the new career direction. Emphasize the experiences and skills most relevant to the targeted opportunities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Networking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start building relationships in the desired field by attending events, joining industry groups, and conducting informational interviews to gather insights and uncover opportunities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Leverage outplacement support\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If transitioning after a layoff, <\/span><a href=\"https:\/\/www.intoo.com\/us\/solutions\/outplacement\"><span style=\"font-weight: 400;\">outplacement services<\/span><\/a><span style=\"font-weight: 400;\"> can be an invaluable resource. They offer expert coaching, resume and interview support, and strategic guidance tailored to all kinds of career transitions, including pivots.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Leaders Can Support Internal Career Pivots<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Leaders play a crucial role in enabling career pivots within their organizations by cultivating a culture of mobility and growth. Encouraging employees to explore new roles internally not only retains talent but also helps the organization adapt to changing business needs. Leaders can support this by having regular career conversations, identifying transferable skills, and providing opportunities for stretch assignments or cross-functional projects. Visibility into internal job openings and access to mentorship programs and learning and development resources, including workshops, training programs, and coaching, are practical ways leaders can make internal pivots more accessible and attractive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, leaders should normalize the idea that career growth doesn\u2019t always mean upward movement\u2014it can also mean lateral shifts or exploratory moves into new areas. By recognizing and rewarding adaptability and a willingness to learn, leaders help remove the fear or stigma that can come with changing directions. Supporting employees through transitions with clear guidance, feedback, and encouragement not only builds loyalty but also strengthens the organization&#8217;s agility and resilience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Outplacement Supports Career Pivots After a Layoff<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Outplacement services can be a vital resource for employees navigating a career pivot after a layoff, providing structure, support, and clarity during what can be an uncertain time. These services typically offer career coaching, resume and LinkedIn optimization, interview preparation, and access to job search tools and resources\u2014all tailored to help individuals re-enter the workforce confidently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some individuals may have a clear focus for their pivot, while others may desire a change but not have a determined direction. Outplacement helps in both cases with resources such as skill and preference assessments and career coaching experts who can provide guidance to build a strategy for discovery and action so that the employee can find a new role that aligns with both their experience and aspirations. This plan may include recommendations for upskilling or reskilling classes, networking events, and\/or informational interviews, along with tips for rebranding materials such as resumes and social media to align with the new path.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_button url_new_window=&#8221;on&#8221; button_text=&#8221;Resilience can be built. Download our guide for tips on how to strengthen your workforce.&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;16px||35px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; button_url=&#8221;https:\/\/resources.intoo.com\/featured-content\/intoo-resilient-workforce-guide?utm_source=website-blog&#038;utm_medium=direct&#038;utm_campaign=career-pivot-button&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-19px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Career pivots are becoming an increasingly common and necessary part of modern professional life. Whether driven by personal growth, shifting industries, or unexpected events like layoffs, a pivot offers a chance to realign work with evolving goals and values as well as industry demands. Success in this journey depends on self-awareness, strategic planning, and a willingness to learn and adapt. From identifying transferable skills to building new networks and closing skill gaps, each step requires intention and resilience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Support from both employers and external resources can make a significant difference. Leaders who encourage internal mobility and provide development opportunities help employees grow within the organization while retaining institutional knowledge. Similarly, outplacement services offer vital guidance for those transitioning out, helping them turn a layoff into a launchpad for something new. With the right mindset and support, a career pivot isn\u2019t just a change\u2014it\u2019s an opportunity to build a more meaningful, fulfilling future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking to help your employees transfer to another role within your organization or out following a reduction in force, INTOO can help those seeking to make a career pivot. From <\/span><a href=\"https:\/\/www.intoo.com\/us\/solutions\/career-development\/employee-coaching-services\/\"><span style=\"font-weight: 400;\">employee coaching<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.intoo.com\/us\/solutions\/career-development\/leadership-development-training\/\"><span style=\"font-weight: 400;\">leadership training<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.intoo.com\/us\/solutions\/career-development\/employee-training-workshops\/\"><span style=\"font-weight: 400;\">workshops<\/span><\/a><span style=\"font-weight: 400;\">, to <\/span><a href=\"https:\/\/www.intoo.com\/us\/solutions\/outplacement\/\"><span style=\"font-weight: 400;\">outplacement<\/span><\/a><span style=\"font-weight: 400;\"> programs for all job levels, our experts empower employees to make constructive and satisfying transitions. <\/span><a href=\"https:\/\/www.intoo.com\/us\/contact\/?utm_source=website-blog&amp;utm_medium=direct&amp;utm_campaign=career-pivot\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to learn more.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fast-changing world of work, the idea of staying in one role or industry for an entire career is becoming less common. Many professionals are choosing\u2014or being forced\u2014to shift directions in search of greater fulfillment, new challenges, or more sustainable opportunities. This article explores what it takes to make a successful career pivot, whether [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<span style=\"font-weight: 400;\">The competition for skilled workers remains fierce. Businesses of all sizes are grappling with talent shortages, demanding a strategic shift in attracting, assessing, and <\/span><a href=\"https:\/\/www.intoo.com\/us\/blog\/how-to-improve-employee-retention\/\"><span style=\"font-weight: 400;\">retaining top employees<\/span><\/a><span style=\"font-weight: 400;\">. Navigating the contemporary job market requires a strategic and adaptable approach to hiring. The process of successfully recruiting and onboarding employees has evolved significantly, propelled by technological advancements, shifting workforce preferences, and the lasting impact of global events. Those who succeed in the hiring game understand it's not just about filling open positions; it's about building a winning team. A team that thrives fosters innovation and propels the company forward.<\/span>\n\n<span style=\"font-weight: 400;\">This comprehensive guide equips you with the tools and insights needed to navigate the 2024 hiring landscape.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">We provide our top tips that will help you streamline your hiring process.<\/span>\n<h2><span style=\"font-weight: 400;\">12 Strategies to Hire Employees Successfully in 2024<\/span><\/h2>\n<span style=\"font-weight: 400;\">Attracting and selecting the right talent for your organization involves multiple strategies, from defining a role to offering the right benefits and treating candidates with respect. Here are 12 strategies to hire employees successfully in 2024.\u00a0<\/span>\n<h3><span style=\"font-weight: 400;\">1. Define your ideal candidate profile<\/span><\/h3>\n<span style=\"font-weight: 400;\">Defining your ideal candidate profile is critical for successful hiring and will make the process more efficient. Before initiating the search process, meticulously outline the required skills, experiences, and personal attributes essential for the role. This involves considering technical expertise, industry-specific knowledge, soft skills, and cultural fit. Delve into the nuances of the position to pinpoint the qualities that will contribute to success within your organization. Whether it's adaptability, creativity, or a collaborative mindset, clearly articulating these criteria will guide your recruitment efforts and ensure you attract candidates who align with your company's values and objectives.<\/span>\n<h3><img id=\"longdesc-return-26451\" class=\"aligncenter size-full wp-image-26451\" src=\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2023\/11\/Untitled-design-10.jpg\" alt=\"A Latina hiring manager interviews a female Black candidate.\" width=\"640\" height=\"426\" longdesc=\"https:\/\/www.intoo.com\/us?longdesc=26451&amp;referrer=26445\" \/><\/h3>\n<h3><span style=\"font-weight: 400;\">2. Craft compelling job descriptions<\/span><\/h3>\n<span style=\"font-weight: 400;\">In 2024, crafting compelling job descriptions is more crucial than ever. Gone are the days of generic postings; now, they must be clear, concise, and engaging to attract the right candidates. These descriptions should not only outline the role's purpose and responsibilities but also convey the potential impact the successful candidate will have on the team and the organization as a whole. Incorporate relevant keywords to optimize searchability. Moreover, use the job description as an opportunity to highlight your company culture, values, and what makes it a special place to work. By presenting an authentic and appealing portrayal of your organization, you'll attract a diverse and qualified talent pool that resonates with your mission and vision, setting the stage for successful recruitment and long-term employee satisfaction.<\/span>\n<h3><span style=\"font-weight: 400;\">3. Leverage diverse recruitment channels<\/span><\/h3>\n<span style=\"font-weight: 400;\">Leveraging diverse recruitment channels is imperative to reach a vast pool of qualified candidates. Expand beyond traditional job boards by utilizing professional networking platforms like LinkedIn, attending industry events and job fairs, and forging partnerships with universities and colleges renowned for relevant programs. Moreover, explore niche job boards tailored to specific demographics or skill sets to tap into specialized talent pools. A multi-pronged approach maximizes visibility and engagement, increasing the likelihood of attracting top-tier candidates who align with your organization's needs and values. By diversifying your recruitment strategy, you enhance the chances of finding the perfect fit for your team while staying ahead in the competitive job market.<\/span>\n<h3><span style=\"font-weight: 400;\">4. Utilize artificial intelligence (AI)<\/span><\/h3>\n<span style=\"font-weight: 400;\">Incorporating artificial intelligence (AI) into recruitment processes offers substantial benefits. AI-driven platforms leverage predictive analytics to identify top candidates, automate repetitive tasks, and customize the candidate experience. These tools streamline resume screening, candidate sourcing, and interview scheduling, expediting the hiring process. Moreover, AI minimizes unconscious biases in decision-making, ensuring fairer evaluations. By investing in AI-driven recruitment platforms, you can significantly reduce time-to-hire, improve efficiency, and enhance the quality of hires.<\/span>\n<h3><span style=\"font-weight: 400;\">5. Refine your interview process<\/span><\/h3>\n<span style=\"font-weight: 400;\">The interview process is an important step in the relationship with the candidate. In 2024, ditch the outdated formats and prioritize a candidate-centric approach. Here's how to revamp your strategy:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skills-based assessments:<\/b><span style=\"font-weight: 400;\"> Move beyond conventional interviews. Incorporate take-home assignments that mimic real-world scenarios or request case studies. This allows candidates to showcase their practical abilities and problem-solving skills.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparency is key:<\/b><span style=\"font-weight: 400;\"> Be upfront about the role's requirements and company expectations. Doing so sets clear benchmarks and allows candidates to self-assess their fit.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Respect the candidate:<\/b><span style=\"font-weight: 400;\"> Remember, candidates are interviewing you, too! Create a welcoming environment and allow ample time for them to respond to and ask questions. This demonstrates respect for their time and efforts and fosters a positive impression of your company.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">6. Focus on behavioral interviewing<\/span><\/h3>\n<span style=\"font-weight: 400;\">Behavioral interviewing ditches hypothetical questions for a dive into a candidate's past experience. Instead of \"How would you handle a difficult client?\" you ask, \"Tell me about a time you faced a challenging customer.\" Focusing on specific situations (e.g., a tense negotiation or a looming deadline) gives you a richer picture of their skills. Did they stay calm under pressure? Did they think creatively to solve the problem? Their past actions become a springboard to assess how they might handle similar situations in your role. This approach helps predict future performance by uncovering their problem-solving strategies, decision-making tendencies, and work ethic showcased in real-life scenarios.<\/span>\n<h3><span style=\"font-weight: 400;\">7. Ask about the candidate's goals and ambitions<\/span><\/h3>\n<span style=\"font-weight: 400;\">Understanding a candidate's long-term plans can be a powerful tool in your hiring decisions. Here's why:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Longevity potential:<\/b><span style=\"font-weight: 400;\"> Frequent recruitment is costly and time-consuming. You can assess a candidate's long-term fit by gauging a candidate's desire to stay with the company. Someone who sees your company as a stepping stone might not be the best choice for a role requiring sustained commitment.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alignment with company culture: <\/b><span style=\"font-weight: 400;\">Ambition isn't just about wanting a promotion. Ask questions that reveal the candidate's motivations. Are their goals aligned with your company culture? Someone passionate about innovation might be an excellent fit for a fast-paced startup but a mismatch for a more traditional environment.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Work ethic and drive:<\/b><span style=\"font-weight: 400;\"> Ambition is a strong indicator of work ethic. Candidates with clear goals often demonstrate a drive to learn, grow, and achieve. During the interview, explore their past experiences that showcase this drive. How did they approach challenges? Did they take the initiative?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">8. Look at the candidate's hard and soft skills<\/span><\/h3>\n<span style=\"font-weight: 400;\">Evaluating both hard and soft skills is essential to finding the perfect fit for your role.\u00a0<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hard skills:<\/b><span style=\"font-weight: 400;\"> Hard skills are technical skills and knowledge specific to a job. Review the job description and create a list of required hard skills. During the interview process, assess the candidate's experience through past projects, work and volunteer experience, certifications, and technical skills tests (if relevant). Can they demonstrate proficiency in the essential hard skills for the role?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Soft skills:<\/b><span style=\"font-weight: 400;\"> Soft skills are interpersonal skills that contribute to an individual's effectiveness in the workplace. Communication, teamwork, problem-solving, and adaptability are all crucial soft skills. Use behavioral interviewing techniques to uncover a candidate's soft skills. Ask them to describe past situations that required these skills and how they approached them. Their responses will reveal whether their traits are the right fit for the role and your organization.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matching skills and needs:<\/b><span style=\"font-weight: 400;\"> Don't just assess skills in isolation. Consider how a candidate's skillset aligns with the specific needs of the role and your company culture. The ideal candidate will possess the right combination of hard and soft skills that make them a strong fit for the position and your team.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">9. Prioritize employer branding<\/span><\/h3>\n<span style=\"font-weight: 400;\">In today's competitive talent market, your company brand isn't a bonus; it's a necessity. A <\/span><a href=\"https:\/\/www.intoo.com\/us\/blog\/how-to-build-employer-branding-strategy\/\"><span style=\"font-weight: 400;\">strong employer brand<\/span><\/a><span style=\"font-weight: 400;\"> acts like a magnet, attracting the best and brightest. Conversely, a poor employer brand can negatively affect your hiring strategy, especially if it results in bad reviews on sites like Glassdoor. So, how do you build a great one?<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Showcase your culture and values:<\/b><span style=\"font-weight: 400;\"> Let the world know what your company stands for. What are your core values? What's the work environment like? Are you fun and collaborative or focused and intense? Highlight these aspects on social media and your careers page.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employee stories are golden:<\/b><span style=\"font-weight: 400;\"> People connect with people. Share stories from your employees about their experiences, passions, and why they love working for your company. Authenticity resonates with potential hires.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benefits beyond the paycheck:<\/b><span style=\"font-weight: 400;\"> Salary is important but not everything. Promote your unique benefits package, work-life balance initiatives, and professional development opportunities. Show potential candidates why your company is a great place to build a career.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">10. Offer competitive compensation and benefits\u00a0<\/span><\/h3>\n<span style=\"font-weight: 400;\">Well-designed <\/span><a href=\"https:\/\/www.intoo.com\/us\/blog\/types-of-employee-benefits\/\"><span style=\"font-weight: 400;\">compensation and benefits<\/span><\/a><span style=\"font-weight: 400;\"> packages are a significant draw for top talent in a competitive job market. To stand out, you need to be strategic. Here's how:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market research: <\/b><span style=\"font-weight: 400;\">Don't guess what a competitive offer looks like. Conduct thorough research to understand industry standards for similar roles in your location. Resources like salary comparison websites and industry reports can be helpful.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive salary<\/b><span style=\"font-weight: 400;\">: This is the foundation. Offer a base salary that aligns with your research and is attractive to qualified candidates. Remember, a competitive salary isn\u2019t always the highest\u2014consider factors like location and cost of living.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benefits package:<\/b><span style=\"font-weight: 400;\"> Think beyond just health insurance. A well-rounded benefits package can include things like paid time off, parental leave, retirement plans, wellness programs, career development, and tuition reimbursement. Consider what would be valuable to your target talent pool.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">11. Embrace remote and hybrid work models<\/span><\/h3>\n<span style=\"font-weight: 400;\">The remote work revolution is here to stay. Top talent in 2024 prioritizes flexibility and work-life balance. Offering remote or hybrid work models allows you to:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attract a wider talent pool:<\/b><span style=\"font-weight: 400;\"> Cast a net beyond geographical limitations and target exceptional and diverse candidates regardless of location.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cater to evolving needs:<\/b><span style=\"font-weight: 400;\"> Respond to the modern workforce's desire for flexibility. This fosters a happy and productive work environment and also encourages a greater variety of candidates to apply<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Embrace technology:<\/b><span style=\"font-weight: 400;\"> Invest in tools facilitating seamless communication and collaboration, ensuring a smooth transition to a remote or hybrid structure.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">By embracing these models, you'll unlock a competitive edge in attracting top talent who thrive in flexible work arrangements. This positions you as a forward-thinking company as you demonstrate your commitment to employee well-being.<\/span>\n<h3><span style=\"font-weight: 400;\">12. Invest in candidate experience<\/span><\/h3>\n<span style=\"font-weight: 400;\">Investing in candidate experience isn't just courteous; it's smart business. The hiring process shouldn't feel like a black hole for applicants. Invest in creating a positive experience from start to finish. Here's how:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communication is key:<\/b><span style=\"font-weight: 400;\"> Keep candidates informed throughout the process. Let them know when to expect updates and provide clear timelines.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be responsive:<\/b><span style=\"font-weight: 400;\"> Respond promptly to inquiries and application submissions. A timely reply shows respect for their time and effort.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Respect your declined candidates:<\/b><span style=\"font-weight: 400;\"> A candidate that\u2019s not your choice for one role could be right for another down the road and may share their application experience with others. Show your respect for them by offering them ways to stay connected to your organization and to continue their job search through a <\/span><a href=\"https:\/\/www.intoo.com\/us\/solutions\/candidate-experience\/\"><span style=\"font-weight: 400;\">candidate experience program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<img id=\"longdesc-return-26452\" class=\"aligncenter size-full wp-image-26452\" src=\"https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2023\/11\/Untitled-design-12.jpg\" alt=\"A Black female hiring manager welcomes a new Black female employee.\" width=\"640\" height=\"425\" longdesc=\"https:\/\/www.intoo.com\/us?longdesc=26452&amp;referrer=26445\" \/>\n\n<span style=\"font-weight: 400;\">By prioritizing these aspects, you'll gain a reputation for treating candidates well. This builds brand loyalty and increases the likelihood of attracting top talent who will advocate for your company. Remember, a positive candidate experience can turn disappointed applicants into future brand ambassadors.<\/span>\n<h2><span style=\"font-weight: 400;\">How to Hire Employees: FAQs<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What is the best way to hire employees?<\/span><\/h3>\n<span style=\"font-weight: 400;\">The best way to hire employees involves a structured approach. Begin by defining the job requirements clearly and crafting a compelling job description. Utilize multiple recruitment channels, including job boards, social media, and employee referrals, to attract a diverse pool of candidates. Screen resumes to identify qualified candidates and conduct structured interviews to assess their skills, qualifications, and cultural fit. Check references to gain insights into their past performance and professionalism. Consider administering skills assessments or tests as needed. Maintain transparent communication with candidates throughout the process and make a well-informed hiring decision based on all relevant information gathered.<\/span>\n<h3><span style=\"font-weight: 400;\">How do I create a hiring plan?<\/span><\/h3>\n<span style=\"font-weight: 400;\">A hiring plan is your roadmap to finding the right talent. Here's a quick guide to get you started:<\/span>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Needs assessment:<\/b><span style=\"font-weight: 400;\"> Identify open positions and future needs. Talk to managers about their requirements and budget.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Goals and timeline:<\/b><span style=\"font-weight: 400;\"> Set clear goals for each hire (e.g., fill by Q2) and define a realistic timeline for recruitment.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Candidate profile:<\/b><span style=\"font-weight: 400;\"> Craft an ideal candidate profile outlining skills, experience, and cultural fit.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recruitment strategy:<\/b><span style=\"font-weight: 400;\"> Choose the best way to find candidates (job boards, internal referrals, etc.). Consider budget and reach.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interview process:<\/b><span style=\"font-weight: 400;\"> Outline a structured interview process with clear evaluation criteria.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Onboarding:<\/b><span style=\"font-weight: 400;\"> Plan how you'll integrate new hires into your team and company culture.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">How do you know if you need to hire more employees?<\/span><\/h3>\n<span style=\"font-weight: 400;\">Determining whether to hire someone for an open position involves assessing various factors. Firstly, evaluate if the workload or demand for the role justifies hiring. Consider whether current staff can handle the workload or if additional expertise is required. Assess the impact of the vacancy on team productivity and business goals. Analyze the cost implications of hiring, including salary, benefits, and training expenses.\u00a0<\/span>\n<h2><span style=\"font-weight: 400;\">How to Hire Employees: Conclusion<\/span><\/h2>\n<span style=\"font-weight: 400;\">Remember, when it comes to recruitment, taking the time to establish and practice effective hiring processes will turn a challenging task into a rewarding experience that will help you find the perfect professional. From determining your organization\u2019s needs to offering a positive candidate experience to being an employer of choice, putting the suggested strategies to work will help you attract and hire the right talent. And remember, just because a candidate isn\u2019t the right fit for one role, this doesn\u2019t mean they won\u2019t be able to benefit your company. With this in mind, when it comes to unsuccessful candidates, it\u2019s always a good idea to <\/span><a href=\"https:\/\/www.intoo.com\/us\/solutions\/candidate-experience\"><span style=\"font-weight: 400;\">offer candidate experience resources to help applicants<\/span><\/a><span style=\"font-weight: 400;\"> with their job search. This can establish a positive bond with candidates and help build a useful talent pool for future use.\u00a0<\/span>\n\n<a href=\"https:\/\/www.intoo.com\/us\/solutions\/\"><span style=\"font-weight: 400;\">INTOO<\/span><\/a><span style=\"font-weight: 400;\"> helps employers of all sizes with cost-effective solutions for every stage of the employee lifecycle, including candidate experience, career development, and outplacement services. <\/span><a href=\"https:\/\/www.intoo.com\/us\/contact\/\"><b>Contact us<\/b><\/a><span style=\"font-weight: 400;\"> to learn how we can make a difference for you and your employees.<\/span>","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[264],"tags":[494],"class_list":["post-36630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-development","tag-career-shift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make a Successful Career Pivot<\/title>\n<meta name=\"description\" content=\"Making a successful career pivot requires intention, preparation, and adaptability. 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