{"id":38519,"date":"2026-05-04T16:02:40","date_gmt":"2026-05-04T23:02:40","guid":{"rendered":"https:\/\/www.intoo.com\/us\/?p=38519"},"modified":"2026-05-04T16:02:44","modified_gmt":"2026-05-04T23:02:44","slug":"register-now-everyone-is-using-ai-in-ta-but-has-hiring-really-changed","status":"publish","type":"post","link":"https:\/\/www.intoo.com\/us\/blog\/register-now-everyone-is-using-ai-in-ta-but-has-hiring-really-changed\/","title":{"rendered":"REGISTER NOW: Everyone Is Using AI in TA\u2014But Has Hiring Really Changed?"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"lp-element lp-pom-text nlh\" id=\"lp-pom-text-315\">\n<p><span>New research reveals a surprising gap between AI adoption and real impact in hiring. According to the latest study from ICIMS:\u00a0<\/span><\/p>\n<ul>\n<li><span><strong>69% of organizations are using AI in TA<\/strong>\u2014but usage is heavily concentrated in just a few areas\u00a0<\/span><\/li>\n<li><span>AI is still primarily used for\u00a0<strong>efficiency, not decision-making<\/strong>\u00a0<\/span><\/li>\n<li><span>And\u00a0<strong>less than half of companies regularly audit AI for bias<\/strong>\u00a0<\/span><span><br \/><\/span><\/li>\n<\/ul>\n<p><span><em>So what\u2019s really going on?\u00a0<\/em><\/span><\/p>\n<p><span>In this session, we\u2019ll break down where AI is actually being used across the hiring funnel\u2014from sourcing to screening to interviewing\u2014and where adoption drops off. More importantly, we\u2019ll use the data to spark a candid discussion about what\u2019s working, what\u2019s not, and why.\u00a0<\/span><\/p>\n<p><span>The organizations that get this right won\u2019t just adopt AI\u2014they\u2019ll understand where it creates real value, where it introduces risk, and where human judgment still matters most.<br \/><\/span><\/p>\n<\/div>\n<div class=\"lp-element lp-pom-text nlh\" id=\"lp-pom-text-551\">\n<p><span><strong><\/strong><\/span><\/p>\n<p><span><strong>Can&#8217;t join live?\u00a0<\/strong><\/span><span><strong>Register anyway<\/strong><\/span><span><strong>\u00a0and get the recording.<\/strong><\/span><\/p>\n<p><span><strong><\/strong><\/span><\/p>\n<\/div>\n<h4><strong>Date: Wednesday, May 20th<br \/>Time: 11 AM PT \/ 2 PM ET<\/strong><\/h4>\n<p><span><\/span><\/p>\n<p><span>In this 1-hour session, you will walk away with:<\/span><\/p>\n<p><span><\/span><\/p>\n<div class=\"lp-element lp-pom-text nlh\" id=\"lp-pom-text-46\">\n<div class=\"lp-element lp-pom-text nlh\" id=\"lp-pom-text-46\">\n<ol>\n<li><span>Insight into how peers are actually using AI today<\/span><\/li>\n<li>A clear understanding of\u00a0<strong>what\u2019s real vs. overstated in AI adoption<\/strong><\/li>\n<li>A sharper point of view on\u00a0<strong>where AI should\u2014and shouldn\u2019t\u2014be applied<\/strong><\/li>\n<li>The right questions to ask before expanding AI in your hiring process<\/li>\n<\/ol>\n<\/div>\n<\/div>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/explore.intoo.com\/talent-acquisition-ai-webinar\/?utm_source=website&#038;utm_medium=blog&#038;utm_campaign=talent-acquisition-ai-webinar&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;REGISTER NOW!&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;25px&#8221; button_bg_color=&#8221;#75B134&#8243; button_border_width=&#8221;0px&#8221; custom_margin=&#8221;-23px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;65px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div><em>HR Certification Institute\u2019s\u00ae (www.HRCI.org) official seal confirms that INTOO meets the criteria for pre-approved recertification credit(s) for any of HRCI\u2019s eight credentials, including SPHR\u00ae and PHR\u00ae. <\/em><em>This program has been approved for 1 HR (General) recertification credit hour toward aPHR\u2122, aPHRi\u2122, PHR\u00ae, PHRca\u00ae, SPHR\u00ae, GPHR\u00ae, PHRi\u2122, and SPHRi\u2122 recertification through the HR Certification Institute. This program is approved for 1 SHRM PDC.<\/em><\/div>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2025\/03\/image_BrandRecertificationProviderMarkNEWSHRM-150&#215;150.png&#8221; alt=&#8221;SHRM Recertification Provider &#8211; SHRM-CP | SHRM-SCP&#8221; title_text=&#8221;shrm-recertification-provider-2025&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-16px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2026\/02\/HRCI-2026-150&#215;150.png&#8221; alt=&#8221;HRCI 2026 Recertification Provider&#8221; title_text=&#8221;HRCI 2026&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-15px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-27px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-29px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"lp-element lp-pom-text nlh\" id=\"lp-pom-text-77\">\n<h4><span><strong>Trent Cotton, experienced HR leader and AI expert<br \/><\/strong><\/span><\/h4>\n<\/div>\n<div class=\"lp-element lp-pom-text nlh\" id=\"lp-pom-text-78\">\n<p><span><strong>iCIMS |\u00a0<\/strong><strong>Head of Talent Acquisition Insights &amp; Analyst Relations<\/strong><\/span><\/p>\n<\/div>\n<div class=\"lp-element lp-pom-text nlh\" id=\"lp-pom-text-79\">\n<p><span>Trent Cotton is the Head of Talent Insights and Analyst Relations at iCIMS, a leading recruitment software provider, where he empowers global organizations with data-driven strategies to hire smarter and faster. With over 20 years of experience as an HR and Talent executive, Trent is known for translating complex workforce trends into clear, actionable insights that drive business results.\u00a0<\/span><\/p>\n<p><span>He is the author of\u00a0<em>High Performance Recruiting and Sprint Recruiting<\/em>, providing practical frameworks for transforming recruiting into a high-impact function. Passionate about bridging data with human decision-making, Trent continues to challenge traditional recruiting models and champion innovative approaches that meet the demands of today\u2019s talent economy.<\/span><\/p>\n<\/div>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.intoo.com\/wp-content\/uploads\/sites\/5\/2026\/02\/Webinar-images-300&#215;300.png&#8221; alt=&#8221;Trent Cotton&#8221; title_text=&#8221;Trent Cotton&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-28px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; 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sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Join iCIMS HR Leader and AI expert Trent Cotton and INTOO&#8217;s Mira Greenland to find how AI can deliver value to HR today.<\/p>\n","protected":false},"author":6,"featured_media":38524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[36],"tags":[],"class_list":["post-38519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>REGISTER NOW: How HR Is Really Using AI Right Now<\/title>\n<meta name=\"description\" content=\"Join us for a live webinar with AI expert Trent Cotton to learn how HR can use AI right now, responsibly and effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intoo.com\/us\/blog\/register-now-everyone-is-using-ai-in-ta-but-has-hiring-really-changed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REGISTER NOW: How HR Is Really Using AI Right Now\" \/>\n<meta property=\"og:description\" content=\"Join us for a live webinar with AI expert Trent Cotton to learn how HR can use AI right now, responsibly and effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intoo.com\/us\/blog\/register-now-everyone-is-using-ai-in-ta-but-has-hiring-really-changed\/\" \/>\n<meta property=\"og:site_name\" content=\"INTOO US\" \/>\n<meta property=\"article:published_time\" 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