\n\n\nIn the age of social media,
brand building has transformed radically. Gone are the days when companies
could hone their brand perceptions largely through mission statements and press
releases. Today, your brand reputation hinges less on the carefully-crafted
content you put out there \u2014 and more on the quickly-written opinions shared on
social media, job sites, and blogs by current and former employees, customers,
and even casual job seekers.<\/p>\n\n\n
\n\n\nThis means creating a
positive experience for everyone who comes in contact with your brand is more
important than ever \u2014 especially in times of major company transitions or
layoffs. That is why a company outplacement program is essential for all organizations
today.<\/p>\n\n\n
\n\n\nWhat is outplacement?<\/a> It is a service provided by employers to assist departing employees in transitioning to the next step in their careers. By providing these employees with practical, personalized assistance finding new jobs, you not only protect your brand from negative reviews and potential lawsuits, but also strengthen your reputation as a caring, forward-thinking company.<\/p>\n\n\n\n\n\nHere are three reasons why \n\n\n1. Outplacement stops negative social media and reviews \n\n\nWithout a good outplacement \n\n\nThe good news is that an \n\n\nIn fact, our Employer Branding Study<\/a> found that employees given outplacement or career \n\n\nIf a former employee can \n\n\n2. A robust outplacement strategy retains talent \u2014 and creates \n\n\nLayoffs don\u2019t affect just \n\n\nBy providing outplacement services<\/a> and giving departing employees job search help, organizations demonstrate all employees will always be treated well and supported as individuals, even as they leave the company. This sense of support leads to an employee\u2019s higher productivity in the workplace and active engagement in company goals \u2014 as well as to increased loyalty and positive advocacy on behalf of the brand. Happy employees serve as the best brand ambassadors for the company, sharing their positive experiences on LinkedIn, Glassdoor, and other online channels in authentic and organic ways.<\/p>\n\n\n \n\n\n3. Outplacement services help attract great employees \u2014 \n\n\nFinding good candidates for open positions is \n\n\nThese trends apply even more strongly to \n\n\nWhat do millennials seek when they\u2019re \n\n\n__<\/p>\n\n\n \n\n\nBrand management can seem a daunting and \n\n\nWith Intoo’s outplacement solution\u2122<\/a>, job seekers find jobs significantly faster than the <\/p>\n<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" \n\n\nIn the age of social media, \n\n\nThis means creating a \n\n\nWhat is outplacement?<\/a> It is a service provided by employers to assist departing employees in transitioning to the next step in their careers. By providing these employees with practical, personalized assistance finding new jobs, you not only protect your brand from negative reviews and potential lawsuits, but also strengthen your reputation as a caring, forward-thinking company.<\/p>\n\n\n\n\n\nHere are three reasons why \n\n\n1. Outplacement stops negative social media and reviews \n\n\nWithout a good outplacement \n\n\nThe good news is that an \n\n\nIn fact, our Employer Branding Study<\/a> found that employees given outplacement or career \n\n\nIf a former employee can \n\n\n2. A robust outplacement strategy retains talent \u2014 and creates \n\n\nLayoffs don\u2019t affect just \n\n\nBy providing outplacement services<\/a> and giving departing employees job search help, organizations demonstrate all employees will always be treated well and supported as individuals, even as they leave the company. This sense of support leads to an employee\u2019s higher productivity in the workplace and active engagement in company goals \u2014 as well as to increased loyalty and positive advocacy on behalf of the brand. Happy employees serve as the best brand ambassadors for the company, sharing their positive experiences on LinkedIn, Glassdoor, and other online channels in authentic and organic ways.<\/p>\n\n\n \n\n\n3. Outplacement services help attract great employees \u2014 \n\n\nFinding good candidates for open positions is \n\n\nThese trends apply even more strongly to \n\n\nWhat do millennials seek when they\u2019re \n\n\n__<\/p>\n\n\n \n\n\nBrand management can seem a daunting and \n\n\nWith Intoo's outplacement solution\u2122<\/a>, job seekers find jobs significantly faster than the <\/p>\n<\/p>","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[77,19],"tags":[92,63,130,117,118],"class_list":["post-6062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-layoffs","category-outplacement","tag-layoff","tag-outplacement","tag-outplacement-services","tag-reduction-in-force","tag-rif"],"yoast_head":"\n
outplacement is critical to long-term branding.<\/p>\n\n\n
before they start.<\/strong><\/p>\n\n\n
strategy in place, a layoff can trigger a sharp nosedive for your brand
reputation. That\u2019s because a whopping 66% of people choose to share their poor
layoff experiences with others, as we found in the 2015 Intoo Employer Branding Study<\/a>. On social media, word spreads fast \u2014 even in real time \u2014
so just one negative experience shared by an unhappy employee can be seen by
thousands through reposts and retweets \u2014 or even by millions, if the pithy
review happens to go viral. This kind of damage to an employer\u2019s image can take
years of work to correct.<\/p>\n\n\n
outplacement strategy can significantly mitigate such risks. By quickly
shifting an employee\u2019s focus away from the uncertainties caused by the job loss
and toward the possibilities of a supported new career move, an outplacement
strategy prevents the worst of employee panic and fear \u2014 the major triggers
behind negative company reviews.<\/p>\n\n\n
assistance following a layoff were 38% less likely to think negatively about
their former employer. That\u2019s not surprising, considering the fact that good
outplacement services often lead to higher salaries<\/a>.<\/p>\n\n\n
credit their old company with an unexpected career boost, this can build a
tremendous amount of goodwill \u2014 and even trigger positive reviews, shares, and
tweets.<\/p>\n\n\n
brand ambassadors.<\/strong><\/p>\n\n\n
those who are let go. Those who stay also go through an often-painful process
of watching their coworkers and friends depart \u2014 and may experience major
shifts in their morale, sense of security, and, consequently, their overall
perception of their employer.<\/p>\n\n\n
especially brand-savvy millennials.<\/strong><\/p>\n\n\n
a real challenge in this economy. According to CareerBuilder\u2019s 2019 National Survey<\/a>,
50% of human resource managers say they have
open positions for which they can\u2019t find qualified candidates.
This is another major reason why a brand reputation management is essential. Our Employer Branding Study<\/a> found that 91% of candidates seek out at least one online
or offline resource to evaluate an employer\u2019s brand before applying for a job.
Even more to the point, about 80% of
candidates said they would not apply to a 1-star rated company.<\/p>\n\n\n
millennials in the job market, who are twice as likely as
boomers and 50% more likely than Gen-Xers to research beyond the company
website, visiting an average of two social media platforms or review sites
before deciding to apply to a job. Research conducted by LinkedIn<\/a>
\u2014 which found 60% of professionals 40 and under are most likely to associate
employer branding with job consideration \u2014 mirrors our findings.<\/p>\n\n\n
evaluating companies? Aside from pay, culture is the most important factor,
according to The Deloitte Millennial Survey for 2018<\/a>.
Thus, demonstrating honesty and ongoing care is essential for attracting,
hiring, and retaining future candidates. Providing outplacement services, which
shows your company\u2019s respect for employees and concern about their long-term
success, serves as an essential benefit to attract excellent millennial talent.<\/p>\n\n\n
complicated task in the internet age. The good news is that a comprehensive
outplacement program that offers robust job search assistance can serve as a
key solution to strengthening your brand reputation. Since outplacement is now
accessible to and affordable for everyone<\/a>,
companies can provide robust career transition services for each employee
facing a layoff \u2014 while avoiding negative social media and generating positive
word of mouth about your brand.<\/p>\n\n\n
national average time it takes to find employment. Schedule a demo<\/a> of Intoo\u2019s outplacement services today.<\/p>\n\n\n
brand building has transformed radically. Gone are the days when companies
could hone their brand perceptions largely through mission statements and press
releases. Today, your brand reputation hinges less on the carefully-crafted
content you put out there \u2014 and more on the quickly-written opinions shared on
social media, job sites, and blogs by current and former employees, customers,
and even casual job seekers.<\/p>\n\n\n
positive experience for everyone who comes in contact with your brand is more
important than ever \u2014 especially in times of major company transitions or
layoffs. That is why a company outplacement program is essential for all organizations
today.<\/p>\n\n\n
outplacement is critical to long-term branding.<\/p>\n\n\n
before they start.<\/strong><\/p>\n\n\n
strategy in place, a layoff can trigger a sharp nosedive for your brand
reputation. That\u2019s because a whopping 66% of people choose to share their poor
layoff experiences with others, as we found in the 2015 Intoo Employer Branding Study<\/a>. On social media, word spreads fast \u2014 even in real time \u2014
so just one negative experience shared by an unhappy employee can be seen by
thousands through reposts and retweets \u2014 or even by millions, if the pithy
review happens to go viral. This kind of damage to an employer\u2019s image can take
years of work to correct.<\/p>\n\n\n
outplacement strategy can significantly mitigate such risks. By quickly
shifting an employee\u2019s focus away from the uncertainties caused by the job loss
and toward the possibilities of a supported new career move, an outplacement
strategy prevents the worst of employee panic and fear \u2014 the major triggers
behind negative company reviews.<\/p>\n\n\n
assistance following a layoff were 38% less likely to think negatively about
their former employer. That\u2019s not surprising, considering the fact that good
outplacement services often lead to higher salaries<\/a>.<\/p>\n\n\n
credit their old company with an unexpected career boost, this can build a
tremendous amount of goodwill \u2014 and even trigger positive reviews, shares, and
tweets.<\/p>\n\n\n
brand ambassadors.<\/strong><\/p>\n\n\n
those who are let go. Those who stay also go through an often-painful process
of watching their coworkers and friends depart \u2014 and may experience major
shifts in their morale, sense of security, and, consequently, their overall
perception of their employer.<\/p>\n\n\n
especially brand-savvy millennials.<\/strong><\/p>\n\n\n
a real challenge in this economy. According to CareerBuilder\u2019s 2019 National Survey<\/a>,
50% of human resource managers say they have
open positions for which they can\u2019t find qualified candidates.
This is another major reason why a brand reputation management is essential. Our Employer Branding Study<\/a> found that 91% of candidates seek out at least one online
or offline resource to evaluate an employer\u2019s brand before applying for a job.
Even more to the point, about 80% of
candidates said they would not apply to a 1-star rated company.<\/p>\n\n\n
millennials in the job market, who are twice as likely as
boomers and 50% more likely than Gen-Xers to research beyond the company
website, visiting an average of two social media platforms or review sites
before deciding to apply to a job. Research conducted by LinkedIn<\/a>
\u2014 which found 60% of professionals 40 and under are most likely to associate
employer branding with job consideration \u2014 mirrors our findings.<\/p>\n\n\n
evaluating companies? Aside from pay, culture is the most important factor,
according to The Deloitte Millennial Survey for 2018<\/a>.
Thus, demonstrating honesty and ongoing care is essential for attracting,
hiring, and retaining future candidates. Providing outplacement services, which
shows your company\u2019s respect for employees and concern about their long-term
success, serves as an essential benefit to attract excellent millennial talent.<\/p>\n\n\n
complicated task in the internet age. The good news is that a comprehensive
outplacement program that offers robust job search assistance can serve as a
key solution to strengthening your brand reputation. Since outplacement is now
accessible to and affordable for everyone<\/a>,
companies can provide robust career transition services for each employee
facing a layoff \u2014 while avoiding negative social media and generating positive
word of mouth about your brand.<\/p>\n\n\n
national average time it takes to find employment. Schedule a demo<\/a> of Intoo\u2019s outplacement services today.<\/p>\n\n\n