Creating a Strong Employer Brand: Strategies and Resources

A clothespin holds up a sign that says "EMPLOYER BRANDING!" and on either side of it is a clothespin holding up a question mark, representing wondering how to create a strong employer brand.

Posted on

November 3, 2021


As employers struggle with high turnover, attracting talent, and engaging employees, many are seeking solutions. With a vast number of job openings, dissatisfied employees and job seekers have an abundance of choice, and will likely turn to organizations that show an interest in their welfare and futures both with the company and once they depart their roles. 

We’ve assembled some articles and resources to help you create a strong employer brand, from strategies to consider, to what can go wrong if you neglect these important considerations.

Strategies for Building a Strong Employer Brand

There are touch points throughout the employee lifecycle where your brand can be strengthened or damaged depending on the support you provide your workforce. This article explains the steps you can take to make sure your organization is seen in a positive light by current, future, and former employees.

You might not realize the ways your brand can be impacted when recruiting or off-boarding employees, let alone throughout their tenure with your company. Here, we share strategies to ensure you enforce a strong employer brand every step of the way.

Is your organization closing an office or moving? This is another situation that can impact your brand if you don’t take preemptive actions. Here are some considerations.

Similarly, a reduction in force can negatively impact your employer brand. However, this difficult situation can have a more positive outcome for your reputation if you follow these tips.

Resources to Reference to Help Your Employer Brand

This infographic can better help you visualize the ways in which you can potentially improve or damage your employer brand. Keep it handy to inspire positive actions.

Candidates research companies online. How will yours rate and what impact will that have on not only your employer brand, but your corporate brand as well?

A poor employer brand can negatively impact your ROI. Here’s one way to improve it.

We hope you find this information useful. By taking action to preserve and strengthen your employer brand, you can experience higher engagement and productivity, lower turnover, and easier recruitment efforts to attract top talent. In every stage of the employee lifecycle, INTOO helps employers protect their brand through effective candidate experience, career mobility, and outplacement services. Contact us to learn how we can make a difference for you and your employees.

Robyn Kern

Robyn Kern is a seasoned business writer who has written in the HR, education, technology, and nonprofit spaces. She writes about topics including outplacement, layoffs, career development, internal mobility, candidate experience, succession planning, talent acquisition, and more, with the goal of surfacing workforce trends and educating the HR community on these key topics. Her work has been featured on and

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