Insider Media announced that Nottingham-based Eden PR has been appointed to lead the UK public relations campaign for INTOO UK & Ireland, a division of global HR group Gi Group Holding.
The partnership marks an expansion of Eden’s successful work with Gi Group and reinforces INTOO’s focus on strengthening its media presence across the HR and recruitment sectors.
“We’ve watched Eden develop cut-through PR for Gi Group in a very noisy media landscape and we wanted to share in the reward of high-level media coverage in key titles,” said Owen Morgan, Managing Director of INTOO UK & Ireland.
He added that coordinated, thoughtful PR plays a key role in shaping meaningful industry conversations and connecting with the audiences that matter most.