Global Leaders in Outplacement, Career Transition & Workforce Solutions

CEO

Cetti is Managing Director of INTOO Global, which she has led since 2011 when she joined Gi Group. She is also the CEO of INTOO USA and Srl (Italy). For ten years, Cetti was the Chair of Career Star Group, the global organization dedicated to career transition and outplacement with a presence in 102 countries, which INTOO founded in 2012 in partnership with market leaders in Germany, UK, US, Brazil and Canada.

Since her appointment, Cetti has reinforced INTOO’s position as the market leader in the Italian market by focusing on the development and design of customized outplacement, coaching, and restructuring solutions and targeted approaches to long term employability. Today, INTOO has 55% of the total career transition market in Italy, and continues to grow with its most recent acquisitions in Brazil and Argentina.

Cetti’s vision and focus has lead INTOO to global growth with an ever-expanding client base. Cetti’s passion for the sector and industry is unrivaled–as she is also very involved in promoting best practices around redundancies in the Italian labor market and frequently collaborates with and educates associations, unions and institutions on this subject.

Cetti’s earlier career was with the Nielsen Company, where she held several operational and managerial positions at both a global and national level. She holds LLM (Master of Laws) and MBA degrees.

Head of Delivery

Marketing Manager

Keeley joined INTOO UK & Ireland in 2021, having previously held senior marketing roles across diverse industries in consumer and business-to-business marketing including training and manufacturing for over 15 years. She is responsible for brand positioning, thought leadership and client engagement strategies for the INTOO brand.

She began her career as a graphic designer with a well-known gift bag and wrapping paper manufacturer before moving in to the field of business and marketing where she was responsible for multi-channel digital marketing strategies working with multinational companies to expand their digital presence and brand exposure. Utilising her creativity and experience Keeley also set up her own successful ecommerce business which was on her bucket list in life.

Keeley is committed and passionate in delivering & implementing strategic marketing plans, focused on client needs to ensure profitable growth and strategic change while leveraging her previous experience in positioning INTOO UK & Ireland as a market leading provider of career transition and outplacement services.

Managing Director

As Managing Director for INTOO UK & Ireland, Owen is accountable for the overall direction and strategy of the organisation, its growth and the confidence of organisations that choose to work with INTOO. His key focus is to ensure the organisations functions run smoothly and efficiently and deliver successfully against the work we undertake. He also has ultimate responsibility for ensuring that INTOO’s portfolio of services reflect the current and future market needs, and are continually delivered to the highest standards.

Having worked in the HR space for over 17 years, Owen understands the challenges organisations face with regards to their talent. A natural people developer and coach, he firmly believes that supporting people to realise their full potential is the key to long-term business success. Owen started his career in the Oil & Gas sector with Petrofina SA, before moving to Total (GB) where he held a number of management positions. In 2001 he moved to the HR Consulting sector joining Penna plc. Contributing to its growth (and eventual sale) through his appointment to a number of senior management roles (Regional Head for Northern England, Commercial Director and Operations Director), Owen was appointed to the Board of Penna plc in 2014.

Owen holds a BSc (Hons) in Geography as well as an MBA (Merit). Owen is an Executive Coach, member of the International Coaching Federation (ICF), is an NLP Practioner, PRINCE2 qualified and a licensed FA Football Coach.

Lead Coach and Senior Consultant

Mike is responsible for the sale and delivery of all INTOO services throughout the island of Ireland. With over 30 years experience in consulting he has worked with major clients from the Private, Public and Voluntary sectors.

Mike began his career in education, then spending time in retail before moving into consultancy specialising in people development initiatives including outplacement, coaching and leadership. He was a Board member for Sanders and Sidney NI, Regional Delivery Manager and then Regional Director (Ireland) for Penna before establishing an independent consultancy in Ireland in 2014. He joined INTOO in 2017.

Mike is passionate about helping individuals reach their potential. He was a Board Member for Stepping Stones NI (a charity supporting young people with learning disabilities gain employment) and for over 15 years worked extensively with Career Academies UK, being awarded Alumnus status in 2014.

Delivery Projects Coordinator

Shirin is responsible for assisting the coordination of the delivery of INTOO UK & Ireland services. She enjoys helping individuals who are facing significant challenges in their daily lives and providing them with personalised services to overcome these. Shirin believes building trust and understanding that each individual is unique helps to develop long lasting relationships. This in turn helps to deliver high quality support.

Prior to joining INTOO, Shirin worked within private healthcare, providing bespoke, confidential and high standard of care to not only patients but consultants also. This has enabled her to master her skills of understanding the importance of having the individual’s needs at the centre of what she does. Not only is she adaptable; being able to recognise when to adjust and to whom with but respectful in embracing different perspectives along the way.

Her previous recruitment background has empowered her to be more; goal-oriented, determined and creative with the way she communicates, plans and executes herself, which nicely compliments her role within INTOO by providing people focused solutions via more pragmatic channels.

Shirin holds a diploma in History and a certificate in Law from BPP College, London. Keen to develop a better understanding of project management, she is looking to explore courses around this topic to broaden her knowledge and skills further in the coming year. Having an avid interest in child psychology, in her own time, she is also currently studying a Children’s Social Behaviour Training & Management Course.

AI Assistant

Ayla is a smart, friendly AI tool developed by INTOO to help people successfully navigate career transitions. Whether it’s writing a standout cover letter or preparing for an important interview, Ayla is here to guide you every step of the way, making your journey smoother and more confident.

Ayla’s career started off a little more old-fashioned. In her early days, she wasn’t the tech-savvy AI you know today—she was more like a helpful assistant with a lot of human intervention behind the scenes. In the early days, her role started as a machine storing messages to be played back to her fellow human residents in what we know as the answering machine. Later, Ayla joined the INTOO team to support with basic tasks like editing CVs and providing simple tips for cover letters. With a lot of research and feedback from career coaches, Ayla gradually began to learn the ropes of what made a job application stand out and how to best prepare candidates for interviews.

As Ayla’s career progressed, she got smarter, sometimes unknowingly outwitting her human counterparts. She started using advanced algorithms and natural language processing to offer more personalised and thoughtful advice. No longer just a simple tool, Ayla now helps clients craft tailored cover letters that highlight their unique skills and even guides them through mock interviews.

Looking ahead, Ayla has big plans for her future. As part of the INTOO team, she’s excited to expand her capabilities even further—helping clients with detailed feedback on their interview technique, career coaching, and networking strategies, as well as providing personalised recommendations for continued professional growth. Her ultimate goal is to continue progressing her career, remaining an integral part of the INTOO team and a go-to resource for anyone looking to navigate the ever-changing world of work with confidence and ease, working seamlessly alongside her human colleagues to bring you a blend of cutting-edge AI and the human touch.

Ayla isn’t just an AI tool—she’s a supportive partner in your career journey, always ready to help you take that next step forward.

In her spare time, Ayla enjoys diving into online game simulations and occasionally challenging her own algorithms in a game of chess—she’s not quite unbeatable yet, but she’s getting there! And if she’s feeling extra creative, Ayla might design a digital “mood board” filled with inspirational quotes, futuristic career goals, and pixelated cats. After all, even an AI needs a little playful downtime!

A proven successful entrepreneur and visionary strategist, Robin advises the company leadership, and is instrumental in the development of strategic relationships.

Robin previously served as CEO and co-founder of CareerArc–a leading HR technology company helping business leaders recruit and transition the modern workforce. Previously, his leadership led Blackboard Connect (formerly The NTI Group) to be the number one provider of hosted, time-sensitive mass notification services focused on assisting government and civil leaders to communicate quickly and efficiently with their constituents using multi-modal technologies.

Honored as a Readers’ Favorite in Inc. Magazine’s 2007 Entrepreneur of the Year Award, Mr. Richards has also received Customer Interaction Solutions Magazine’s Lifetime Achievement Award and the LAVA (Los Angeles Venture Association) Award for Best M&A. He is a member of several boards, including BiasSync, H Code Media, Los Angeles Sports and Entertainment Industry, and Fusus Inc. Prior to forming The NTI Group Inc., he served as the CEO of Vivendi Universal Net USA, an entity created to oversee the US internet-related companies owned by Vivendi Universal. Mr. Richards was also the founding president and chief operating officer as well as a director of MP3.com, Inc., the Internet’s first and preeminent digital music provider that had the largest IPO for an independent Internet company at that time. He was the lead negotiator in the sale of MP3.com to Vivendi Universal. Previous to MP3.com, Mr. Richards served as managing director of Tickets.com, Inc., an Internet ticketing service company that was sold to Advantix.

He was the founder, president, and CEO of Lexi International, the largest tele-services and database management company in the United States by mid-1991 and appeared twice on the Inc. 500 Fastest Growing Companies list. The company was successfully sold to Thayer Capital.

Robin is co-founder and Chairman of The Chase Foundation. The charity provides support to parents and their children when children are diagnosed with cancer, to help them manage the effects of stress and trauma by providing the affected family members with information and guidance.

Robin holds a BS from Michigan State University.

Global CFO, Gi Group