Protecting your employer brand is key in the digital world, especially during the redundancy period. Even your most loyal employees may look to voice their opinion about your business online, and if they are being let-go without the right outplacement services in place, their opinion may not show your brand in a good light.
This area is one that is difficult to get right, but with the right outplacement services in place, it is something that you can use to your advantage. Instead of negative comments online, you may even find ex-employees being complementary about your employer brand because of the services you put in place.
Read this article featured in Personnel Today that outlines the key areas around protecting your employer brand in a digital world.
The full article: https://www.personneltoday.com/hr/recruitment-in-focus-protecting-your-employer-brand-in-a-digital-world/.
Wilkinson (2009) “Protecting your employer brand in a digital world”. Personnel Today, (18/08/09)