REGISTER NOW: How HR Is Really Using AI

A young Black woman leads her team in a project meeting

By

Robyn Kern

Categories

People are tired of hearing about what AI will do, and want to know what it’s doing now.

Join us for Beyond the Hype: How HR Is Really Using AI Right Now, a discussion featuring Trent Cotton, experienced HR leader and AI expert. We’ll look at what’s actually working inside organizations today, what isn’t, and where HR teams are getting real traction to unpack the gap between the hype and the reality.

No jargon. No inflated predictions. Just a clear look at how HR can use AI right now—and what it takes to do it responsibly and effectively.

Date: Thursday, February 26th
Time: 10 AM PT / 1 PM ET

In this 1-hour session, you will learn how to:

  1. Distinguish high-impact HR use cases for AI vs. areas that should remain human-led
  2. Avoid “shiny object” AI investments that don’t move real business outcomes
  3. Understand where organizations already using AI are seeing measurable, real-world results
HR Certification Institute’s® (www.HRCI.org) official seal confirms that INTOO meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®. This program has been approved for 1 HR (General) recertification credit hour toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute. This program is approved for 1 SHRM PDC.
SHRM Recertification Provider - SHRM-CP | SHRM-SCP
HRCI 2026 Recertification Provider

Trent Cotton, experienced HR leader and AI expert

iCIMS | Head of Talent Acquisition Insights & Analyst Relations

Trent Cotton is the Head of Talent Insights and Analyst Relations at iCIMS, a leading recruitment software provider, where he empowers global organizations with data-driven strategies to hire smarter and faster. With over 20 years of experience as an HR and Talent executive, Trent is known for translating complex workforce trends into clear, actionable insights that drive business results. 

He is the author of High Performance Recruiting and Sprint Recruiting, providing practical frameworks for transforming recruiting into a high-impact function. Passionate about bridging data with human decision-making, Trent continues to challenge traditional recruiting models and champion innovative approaches that meet the demands of today’s talent economy.

Trent Cotton
Robyn Kern

Robyn Kern is a seasoned business writer who has written in the HR, education, technology, and nonprofit spaces. She writes about topics including outplacement, layoffs, career development, internal mobility, candidate experience, succession planning, talent acquisition, and more, with the goal of surfacing workforce trends and educating the HR community on these key topics. Her work has been featured on hrforhr.org and trainingindustry.com.

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